Shift Posting Mix Toward Reels
Their current engagement rate of 1.2% sits below the micro-tier benchmark of 2.5-5%, and Reels are their fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers like theirs at 14,979.
Details
Aim to make at least 50% of their next 20 posts Reels, mirroring the format that benchmarks at 0.52% ER versus static images at 0.45%, and track whether median likes climb above their current 173.5 baseline within 30 days.
