Move 01

Double Down on Reels Production

Their Reels ER of 1.15% is more than double their Posts ER of 0.52%, yet only a portion of their 23 analyzed posts are Reels.

Details

Shifting their content calendar to prioritize Reels over static posts is the single highest-leverage move available — it directly targets the format already outperforming their feed average. Aim to replace at least half of their upcoming static posts with Reels to push their overall account ER closer to the upper end of the 0.5–1% macro benchmark.

Move 02

Reduce Like-to-Comment Ratio Aggressively

Their Like/Comment ratio of 116:1 — against a median of 118,118 likes and only 1,290 comments — signals that their audience is passively consuming rather than actively conversing.

Details

End every caption with a direct, specific question or a forced-choice prompt (e.g., 'Option A or Option B?') to convert even 0.5% of likers into commenters, which would add roughly 590 comments per post and meaningfully improve algorithmic distribution. Higher comment velocity is a key signal Instagram uses to push content to non-followers, which is critical at their 19.5M follower scale.

Move 03

Leverage Your ER to Negotiate Brand Deals

At 19,507,781 followers with a 0.61% ER rated 'good' for the macro tier, Kashika Kapoor 🌟 sits above the 0.5% floor brands use as a minimum threshold — and 73% of brands prioritize ER over follower count when selecting partners.

Details

Kashika Kapoor 🌟 uses this positioning to justify rates at the higher end of their $5,000–$25,000 estimated range, and add a 20–40% premium on any Reels deliverables given their 1.15% ER outperforms their feed. Publishing a formal rate card can help them close deals 40% faster, per industry data.

Kashika Kapoor 🌟's InstagramEngagement

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What to fix next

Double Down on Reels Production

Reduce Like-to-Comment Ratio Aggressively

Leverage Your ER to Negotiate Brand Deals

What does your Instagram say about you?