Replace Reels With Carousel Posts
Reels are underperforming at a 0.24% ER compared to Posts at 0.35% — yet industry benchmarks show Carousels average 0.55% ER, the highest of any format.
Details
Immediately shift at least 3 of the next 5 uploads to carousel format, as this single format swap could more than double the current Reels engagement rate and bring Karishma Karamchandani closer to the micro-tier benchmark of 2.5-5%.
