Karina Shvedova's InstagramEngagement

Details

Since industry benchmarks show carousels outperform Reels in engagement rate (0.55% vs 0.52% format average), reallocating the content mix toward multi-slide carousel posts showcasing the art process or before/after transformations is a concrete next step. Aim to replace at least one Reel per week with a carousel and track whether the overall 2.89% ER climbs closer to the nano-tier benchmark of 3.5–8%.

Details

To close the gap toward the nano-tier ER floor of 3.5%, end every caption with a single specific question tied to the artwork — for example, asking followers to choose between two color palettes or name what emotion a piece evokes. A measurable goal: target 6–8 median comments per post, which would meaningfully shift the ratio and push the overall ER above the current 2.89%.

Details

At 1,558 followers with a 2.89% ER, the account can legitimately position for UGC work at beginner rates of $100–$500 per video — significantly above the current per-post estimate — since 73% of brands prioritize engagement rate over follower count. Create a one-page rate card listing a feed post rate, a UGC video rate, and a usage rights add-on of 25–50% on top of the base, and link it in the bio or pitch emails immediately.