Shift Posting Mix Toward Carousels
Karen G's Reels are underperforming at 0.44% ER compared to their Posts ER of 0.64%, and industry benchmarks show carousels lead all formats at 0.55% ER versus Reels at 0.52%.
Details
Audit Karen G's last 26 posts and replace at least 40% of their Reels slots with carousel posts — multi-slide educational or storytelling formats — to capitalize on the format that drives the highest engagement in their content mix.
