Shift Feed Strategy Toward Reels
kareema barry's Reels are generating a 3.4% ER compared to just 0.52% on standard posts — that's a 6.5x performance gap they are leaving on the table.
Details
Given that 73% of brands prioritize engagement rate over follower count, consistently publishing Reels instead of static posts could meaningfully strengthen their brand deal positioning within the $5,000–$25,000 per post range. Aim to replace at least half of their current feed posts with Reels to shift their overall account ER closer to their Reels benchmark.
