Double Down on Reels Production
Their Reels are generating a 39.71% engagement rate compared to just 4.58% on posts — a gap of over 35 percentage points that Karan Malik cannot afford to ignore.
Details
Shift their content calendar to prioritize Reels as their primary format, aiming for at least 70% of new uploads to be Reels. Given that 73% of brands prioritize engagement rate over follower count, this single shift could directly strengthen their brand deal pipeline and justify rates at the higher end of their $2,000–$10,000 per post range.
