Shift Content Mix Toward Reels
Kaniska Chakraborty's Reels ER of 8.32% dramatically outperforms the Posts ER of 0.92% and even beats the industry Reels benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers, increasing Reels frequency should be the top lever to pull the overall 1.2% ER closer to the nano-tier average of 3.5-8%.
