Shift Content Mix Toward Reels
Kamya Mehra Gupta's Reels are generating a 24.8% engagement rate compared to just 1.26% on posts, a nearly 20x performance gap that demands an immediate content strategy shift.
Details
Since Instagram's algorithm prioritizes Reels reach for accounts under 50K followers, publishing at least 3-4 Reels per week instead of static posts will directly compound their overall account ER. Their current blended ER of 1.58% sits well below the nano-tier benchmark of 3.5-8%, and leaning into Reels is their fastest lever to close that gap.
