Replace Reels With Carousel Posts
Their Reels ER is 0.02% — half their already-low Posts ER of 0.04% — making them their weakest format by the data.
Details
Industry benchmarks show Carousels average 0.55% ER versus Reels at 0.52%, and for their 84,964-follower micro account, carousels give them a measurable edge without relying on algorithmic reach boosts. Audit their last 30 posts and replace at least 3 upcoming Reels with carousel formats to test whether their median likes (currently 3.0) and median comments (currently 18.5) shift upward.
