Shift Volume From Reels to Posts
Kalyani Priyadarshan's Posts ER is 7.09% versus their Reels ER of just 1.88% — a 277% performance gap that signals their audience responds far more strongly to static or carousel content.
Details
Given that the macro-tier industry benchmark for Reels ER is only 0.52%, their posts are dramatically outperforming, so prioritizing that format in their content calendar is an immediate, data-backed win. Audit their last 26 analyzed posts and identify the top-performing post formats, then aim to increase their share of their weekly output while reducing low-performing Reels frequency.
