Shift Budget Toward Posts Over Reels
Soniya Dangi's Posts ER is 1.64% versus a Reels ER of just 0.81% — Posts are outperforming Reels by more than 2x on engagement for the account.
Details
While industry benchmarks suggest Reels get higher reach for accounts under 50K followers, reach means nothing if it does not convert to engagement; prioritize a content calendar weighted toward Posts (carousels or static images) until the Reels ER climbs closer to the Posts baseline. Audit the last 10 Reels to identify which topics or formats drove the highest engagement and replicate those specifically.
