Double Down on Reels Production
Kajal Kothari's Reels are outperforming their static posts by 72% — 3.06% ER versus 1.78% posts ER — yet only 23 posts were analyzed, suggesting Reels may not be their dominant format.
Details
Shift their content calendar to prioritize Reels as their primary format, aiming for at least 60% of new uploads, to consistently push their overall account ER closer to their Reels benchmark of 3.06% rather than the current blended 1.83%.
