Double Down on Reels Production
Kamila Babula's Reels are outperforming their static posts by 4.4 percentage points — 7.8% ER versus 3.4% ER on posts — which is a significant signal about what their audience responds to.
Details
Given that industry data confirms Reels get higher reach for accounts under 50K followers, shifting their content calendar to prioritize Reels over static images is the single highest-leverage move they can make right now. Aim to replace at least half of their current static post slots with Reels to compound that reach advantage and push their overall account ER closer to the top of the nano-tier benchmark range of 8%.
