Replace Reels With Carousel Posts
πππππππ's Reels ER is critically low at 0.01%, compared to the industry benchmark of 0.52% for the format β making them their worst-performing content type by a wide margin.
Details
Carousels benchmark at 0.55% ER and consistently outperform Reels for engagement depth, so shifting their next 5 posts to carousel format is the single fastest lever to pull. Aim to use all 10 slides per carousel to maximize swipe-through signals, which Instagram's algorithm rewards with broader distribution.
