Shift Posting Mix Toward Reels
The current engagement rate sits at 3.58%, which is at the lower boundary of the nano-tier benchmark of 3.5–8%, leaving significant room to grow.
Details
Industry data shows Reels outperform static images in reach for accounts under 50,000 followers, and carousel and Reels formats both outperform static posts in ER. An audit of the last 20 posts should aim to replace at least half of any static image posts with Reels to push the ER closer to the upper nano-tier range.
