Prioritize Reels, Then Verify Performance
At 18,201 followers, the account’s 507.96% Reels ER is substantially higher than its 0.42% posts ER, so Reels should be the primary format for the next content cycle to replicate the opening structure of the strongest performers.
Details
Instagram benchmarks also report higher Reels reach for accounts under 50K followers, and 18,201 is within that range; the 507.96% figure should be verified in Instagram Insights before scaling it.
