Replace Reels With Carousel Posts
Reels are significantly underperforming at a 0.25% ER compared to the Posts ER of 0.77% — a 3x gap that signals the audience responds far better to static or carousel content.
Details
Industry benchmarks show carousels average a 0.55% ER, which already outpaces the current Reels performance, making a format shift immediately impactful. Audit the last 10 Reels and replace at least half of upcoming Reels slots with carousel posts to consolidate engagement where the audience is already responding.
