Shift Posting Weight Toward Reels
Jú Amaral's Reels ER sits at 123.51% versus 10.31% for static Posts — a massive gap that shows the audience responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 1,542), increasing Reels frequency relative to static posts should compound the already excellent 11.87% overall ER.
