Convert Likes Into Comments With CTAs
Their like-to-comment ratio is 85.8:1, meaning for every 32.5 comments they receive, they're generating 2,874.5 likes โ a strong signal that followers are passively consuming rather than actively conversing.
Details
Add a direct, single-question CTA in the last line of every caption to lower the friction of commenting, which can meaningfully close that 85.8:1 gap. Even a modest 20% increase in comments would strengthen their already excellent 16.92% ER and make their profile more compelling to the 73% of brands that prioritize engagement rate over follower count.
