Beanie's InstagramEngagement

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While industry benchmarks show Reels get higher reach for accounts under 50K, reach alone isn't converting to engagement for just_yarny — prioritize posting at least 2 feed posts or carousels for every 1 Reel until Beanie's Reels ER climbs closer to Beanie's overall 1.34% average. Audit Beanie's last 5 Reels to identify whether hook length, audio choice, or posting time is suppressing that 0.91% figure.

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Nano creators in Beanie's tier should be targeting an ER of 3.5–8%, but Beanie's current 1.34% is well below that floor, and comment volume is a fast lever to pull. End every caption with a single, specific question tied to Beanie's content — for example, 'Which yarn weight would you use for this?' — to directly attack that comment deficit and push Beanie's overall ER upward.

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Data shows creators with published rate cards close deals 40% faster, and with 73% of brands prioritizing engagement rate over follower count, Beanie's 1.51% Posts ER is a sellable asset even at 8,939 followers. Build a one-page rate card anchored to Beanie's Posts ER of 1.51%, list Beanie's feed post base rate, add a 20–40% premium line for Reels, and include a usage rights add-on of 25–50% to immediately professionalize Beanie's pitch.