Prioritize Conversation-Driven Feed Posts
The 23 analyzed posts produced a 4.57% ER, versus 2.71% for Reels, so feed posts should be the primary engagement test.
Details
Build carousels with a question on the first slide and a reply prompt on the last; the benchmark reports 0.55% ER for carousels, versus 0.52% for Reels and 0.45% for static images, then compare results with the 108 median likes and 8 median comments.
