Move 01

Shift Feed Strategy Toward Reels

Their Reels are dramatically outperforming their static posts — 23.22% ER versus 0.66% for standard posts — yet their overall account ER sits at just 0.69%, suggesting Reels make up a small fraction of their 24 analyzed posts.

Details

Immediately increase their Reels output to at least 60-70% of their posting schedule to pull their overall ER closer to the mid-tier benchmark of 1-2%. Every Reel they replace a static post with is a direct lever on their account-wide engagement average.

Move 02

Convert Comments Into Conversation Threads

Their like-to-comment ratio is 45.7:1 with a median of 46 comments per post, which is a solid comment baseline, but Instagram's algorithm rewards reply depth, not just comment volume.

Details

Within the first 60 minutes of every post going live, reply to every comment to generate reply threads — this doubles the visible comment count and signals high engagement velocity to the algorithm. This is a zero-cost tactic that directly addresses why their overall ER of 0.69% is trailing the mid-tier benchmark of 1-2%.

Move 03

Publish a Rate Card to Close Brand Deals Faster

Their estimated brand deal value is $500-$2,000 per post, and with 73% of brands prioritizing engagement rate over follower count, their Reels ER of 23.22% is a powerful negotiating asset they are likely underselling.

Details

Creators with a published rate card close deals 40% faster — build one now that separates their Reels rate (applying the standard 20-40% premium over feed post rates) from their static post rate, and lead with their Reels ER figure in every brand pitch deck.

˗ˏˋ 𝓙𝓾𝓵𝔂𝓙𝓲𝓷𝓴𝓾 ˎˊ˗'s InstagramEngagement

Want brands to pay you?

What to fix next

Shift Feed Strategy Toward Reels

Convert Comments Into Conversation Threads

Publish a Rate Card to Close Brand Deals Faster

What does your Instagram say about you?