Shift Posting Mix Toward Reels
Their current engagement rate of 1.89% sits below the micro-tier benchmark of 2.5-5%, and Reels are their fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50,000 followers like theirs at 18,700.
Details
Aim to make at least 50% of their next 20 posts Reels, mirroring the format that benchmarks at 0.52% ER versus 0.45% for static images. Track whether their median likes of 314.5 and median comments of 39.5 rise after four weeks of this shift to confirm the format is working for their audience.
