Shift Budget From Reels to Posts
JULIANA NALÚ's Posts ER is 2.95% versus their Reels ER of just 0.41% — a 7x performance gap that signals their audience responds far more to static or carousel content than to Reels.
Details
Given that the Reels reach advantage in benchmarks applies primarily to accounts under 50K followers (JULIANA NALÚ has 837,226), prioritizing feed posts and carousels over Reels is the highest-leverage move JULIANA NALÚ can make right now. Audit their last 27 posts and reallocate their content calendar to increase the share of posts that historically drive their 2.95% ER.
