Shift Posting Mix Toward Carousels
Julia Broome's Reels are underperforming their Posts ER by 0.30 percentage points (0.99% vs 1.29%), and industry benchmarks show carousels lead all formats at 0.55% average ER compared to Reels at 0.52%.
Details
With a median comment count of 186.5, carousels naturally drive higher save and swipe-through behavior — aim to replace at least 2 of their next 5 Reels with carousel posts to test whether their audience responds with a measurable lift above their current 1.29% Posts ER.
