Shift Budget Toward Posts Over Reels
Posts are outperforming Reels by a significant margin — 7.54% ER versus 2.29% ER — meaning static and carousel content is nearly 3x more engaging for the current audience.
Details
Prioritize publishing more feed posts and carousels to capitalize on that 7.54% rate, which already sits at the high end of the nano-tier benchmark of 3.5–8%. Reserve Reels for reach experiments rather than relying on them for core engagement.
