Shift Posting Strategy Toward Reels
Their Reels are already outperforming their overall content at 0.15% ER versus their account-wide 0.11% ER.
Details
Since industry benchmarks show Reels command a 20-40% engagement premium and accounts under 50K followers see higher reach from Reels, prioritizing this format over static posts is their clearest lever for closing the gap toward the 2.5-5% micro-tier benchmark. Aim to replace at least half of their current static posts with Reels in their next 12-post cycle and track whether ER trends upward.
