Shift Budget Toward Posts Over Reels
Their Posts are generating an 8.41% ER compared to just 1.71% for Reels — a nearly 5x performance gap.
Details
Given that their overall account ER of 6.31% already outperforms the mid-tier benchmark of 1-2%, doubling down on the post format that drives that number is the fastest way to protect and grow their engagement. Audit their last 28 posts and identify the top 5 performing post formats, then replicate those structures at a higher weekly cadence before investing further in Reels production.
