Shift Posts Budget Toward Carousels
Jose Ramon Cerna's static posts are already driving a strong 11.21% ER — well above the nano-tier benchmark of 3.5-8% — but carousels historically outperform static images (0.55% vs 0.45% industry average), suggesting even more headroom.
Details
Audit their last 26 posts and identify their top 5 performing static images, then repurpose those topics as multi-slide carousels to test whether the format lifts their median likes above the current 315. Aim to publish at least 2 carousels per week and track whether comment volume climbs past their current median of 26 per post.
