Replace Reels With Carousel Posts
Inas Abusheikha's Reels are generating a 0.13% ER — more than 4x lower than their Posts ER of 0.54%, and well below the industry carousel benchmark of 0.55%.
Details
Shift their content calendar to prioritize carousels, which match the top-performing format benchmark and align with their existing posts performance. Aim to replace at least 3 out of every 4 Reels with carousel posts until their overall ER climbs closer to the 2.5% micro-tier floor.
