Double Down on Reels Immediately
Reels are already outperforming static posts — 0.07% ER vs.
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0.04% for posts — yet both are critically below the 2.5-5% micro-tier benchmark. Shift at least 70% of the publishing schedule to Reels, as industry data confirms they command higher reach for accounts under 50K followers and carry a 20-40% engagement premium over feed posts. Aim to publish a minimum of 3 Reels per week and track whether the median likes (currently just 28) begin climbing within the first two weeks.
