Shift Reels Budget Toward Carousel Posts
Jordan Kahana's Reels are underperforming at a 0.26% ER, while their Posts are delivering 0.52% — double the engagement rate.
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Industry benchmarks show carousels average 0.55% ER, meaning a strategic shift toward carousel content could push Jordan Kahana's overall engagement closer to the benchmark and help close the gap against the 1-2% mid-tier average. Audit Jordan Kahana's last 30 posts and replace at least 50% of scheduled Reels with carousel formats to capitalize on their stronger post-format performance.
