Prioritize Carousels Over Reels Right Now
Jordanwingsley's Reels ER sits at 0.2%, well below the account's own Posts ER of 0.8% and the industry Reels benchmark of 0.52%.
Details
Since carousels average 0.55% ER industry-wide and the account already performs better on static/post formats, shifting the next 5-10 pieces of content to carousels is recommended while diagnosing why Reels are underperforming (hook, cover frame, first 3 seconds).
