Convert Comments Into Conversation With CTAs
The like-to-comment ratio sits at 25.1:1 with a median of 30 comments per post — solid, but there is room to push comments higher relative to the 902.5 median likes.
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Adding a direct, single-question CTA in every caption lowers the friction of responding; accounts that actively prompt replies consistently shift their ratio and deepen the comment depth that Instagram's algorithm rewards. Given that Jon 🦋's 9.09% engagement rate already outperforms the micro-tier benchmark of 2.5–5%, even a modest lift in comments could push the account further above that ceiling and strengthen the case to brands.
