Jonathan Laurie's InstagramEngagement

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jonathan.laurie
Jonathan Laurie

@jonathan.laurie · 5.9K followers

0.00%

Top 5% of creators your size

Your audience is 5x more engaged than average

$150-$500 per post

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We will start with this profile.

LowAverageGoodExcellent
410
Median Likes
21
Median Comments
23
Posts Analyzed
$150 – $500per sponsored post

Based on 5.9K followers · 7.35% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @jonathan.laurie to find brands, write emails, and help you close deals.

Your post rate

$150-$500

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @jonathan.laurie's $150-$500 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @jonathan.laurie's instagram audience is a fit and ask for $150-$500 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Posting Mix Toward Static Carousels

Their Posts ER is 7.59% versus their Reels ER of 5.05% — a 2.54 percentage point gap that signals their audience responds significantly stronger to static or carousel content than to video.

Details

Given that industry benchmarks show carousels outperform Reels (0.55% vs 0.52% average ER), doubling down on carousel posts is a direct lever to pull their overall 7.35% account ER even higher. Aim to shift their content calendar to at least 60% carousels and track whether median likes climb above their current 410 per post.

Move 02

Convert Comments Into Conversation to Fix Ratio

Their like-to-comment ratio is 22.1:1, meaning comments are relatively scarce compared to their 410 median likes and 21 median comments — comments are the highest-weight signal in Instagram's algorithm.

Details

Make every post end with a direct, single-question call-to-action (e.g., 'Which of these would you try first?') to drive comment volume up, which will compound their already excellent 7.35% ER and push it closer to the top of the nano-tier 8% ceiling. Even moving median comments from 21 to 30 would meaningfully improve their algorithmic distribution.

Move 03

Publish a Rate Card to Close Brand Deals Faster

Their 7.35% engagement rate is well above the nano-tier average of 3.5-8%, and 73% of brands prioritize ER over follower count — meaning their metrics are genuinely competitive for their bracket.

Details

Creators with a published rate card close deals 40% faster, and their estimated brand deal value of $150-$500 per post gives them a clear baseline to formalize. Build a one-page rate card anchored at $150 for static posts, apply the 20-40% Reels premium to set a Reels rate of $180-$210, and add usage rights at 25-50% on top for any brand requesting repurposing rights.

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Jonathan Laurie's Instagram Engagement Rate: 7.35%