John Phipps's InstagramEngagement

Powered by Snippet

johnjohn_phipps
John Phipps

@johnjohn_phipps · 13.8K followers

0.00%

Top 5% of creators your size

Your audience is 2x more engaged than average

$150-$500 per post

Get brand deals

We will start with this profile.

LowAverageGoodExcellent
453
Median Likes
35
Median Comments
29
Posts Analyzed
$150 – $500per sponsored post

Based on 13.8K followers · 3.55% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @johnjohn_phipps to find brands, write emails, and help you close deals.

Your post rate

$150-$500

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @johnjohn_phipps's $150-$500 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @johnjohn_phipps's instagram audience is a fit and ask for $150-$500 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Budget Toward Posts Over Reels

Static and carousel posts are outperforming Reels by a meaningful margin — Posts ER sits at 3.9% versus Reels ER at 2.69%.

Details

Since the overall engagement rate of 3.55% is already rated excellent for the micro tier (benchmark: 2.5-5%), doubling down on the post format that drives the higher ER will protect and grow that standing. An audit of the last 29 analyzed posts should be conducted to identify which post formats generated the most engagement, then prioritize producing at least 2 posts for every 1 Reel in the next content calendar.

Move 02

Convert Likes Into Comments With CTAs

The Like/Comment Ratio is 167.1:1, meaning for every 453 median likes received, only roughly 35 median comments are generated — comments are a high-weight engagement signal on Instagram's algorithm.

Details

Adding a direct, specific call-to-action question in the last line of every caption (e.g., 'Drop your answer below') will actively convert passive likers into commenters. Even a modest 20% lift in comments would meaningfully improve the engagement rate and strengthen the case to brands, given that 73% of brands prioritize engagement rate over follower count.

Move 03

Publish a Rate Card to Close Deals Faster

The estimated brand deal value of $150-$500 per post is a solid baseline for John Phipps' 13,757 followers, and creators with published rate cards close deals 40% faster than those without one.

Details

A one-page rate card should be built anchored to the 3.55% engagement rate — which outperforms the micro-tier average — and include line items for feed posts, Reels (which command a 20-40% premium), usage rights (+25-50%), and 30-day exclusivity (+30-40%). Sharing this proactively in brand outreach removes negotiation friction and signals professionalism.

Free · No sign-up needed

What does your Instagram say about you?

Get a free analysis like John Phipps's: engagement rate, brand deal value estimate, and personalized tips.

Analyze your Instagram
John Phipps's Instagram Engagement Rate: 3.55%