Double Down on Reels Immediately
Joe Navarro's Reels ER is 7.17% compared to their Posts ER of only 1.18% — that is a 6x performance gap they are not fully exploiting.
Details
With 1,676,526 followers, shifting their content calendar to prioritize Reels over static posts could bring their overall account ER closer to their Reels benchmark and well above the 0.5-1% macro-tier average. Aim to publish at least 3 Reels for every 1 static post to let the algorithm amplify their strongest-performing format.
