Shift Budget Toward Reels Content
Reels are already outperforming static posts — 1.53% ER vs.
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1.03% ER on posts — so doubling Reels output is the fastest lever to pull. The micro-tier benchmark sits at 2.5-5% ER, meaning The Midlife Method — by Jimela Bewley has meaningful headroom to close that gap by leaning into the format already working hardest. Aim to replace at least half of the current static post schedule with Reels to compound that 0.50% ER advantage across more content.
