Replace Reels With Static Posts Now
The Reels ER is a critically low 0.32% compared to the Posts ER of 5.44% — a 17x performance gap that is actively dragging down the overall 5.24% engagement rate.
Details
Until the cause of the Reels underperformance is diagnosed, the content calendar should shift back toward static posts and carousels, which are clearly resonating with the 1,259 followers. Audit the last 5 Reels for hook quality, caption length, and posting time, then test one optimized Reel format before scaling that content type again.
