Prioritize Reels Over Feed Posts
The Reels ER is 3.43%, compared with 1.94% for posts, so Reels should be the primary format for the 2,941-follower Instagram account of Jill Grunenwald.
Details
Because accounts under 50K followers typically receive higher reach from Reels, a strong first-frame hook and a clear comment prompt should be used, then results tracked against the 3.43% baseline.
