Shift Budget Toward Posts Over Reels
their Posts ER (1.85%) is outperforming their Reels ER (1.67%) by 0.18 percentage points, suggesting their audience responds more strongly to static or carousel content.
Details
Given that industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, their posts are already punching above format norms — prioritize carousels and static posts in their next 10 uploads to consolidate that advantage. Track whether median likes, currently at 44,929.5, climb further when Reels are deprioritized.
