Shift Posting Strategy Toward Reels
Jhanvi's Reels are generating a 68.18% engagement rate compared to just 2.58% across their analyzed posts, making them their highest-performing format by a significant margin.
Details
Given that industry benchmarks place carousel ER at 0.55% and Reels at 0.52% on average, Jhanvi's Reels are dramatically outperforming the norm — prioritize publishing at least 3-4 Reels per week to capitalize on this. Audit their last 22 posts and identify the content themes driving that Reels spike, then replicate those formats consistently.
