Shift Content Mix Toward Reels
The current engagement rate of 1.93% sits below the nano-tier benchmark of 3.5-8%, and Reels are proven to drive higher reach for accounts under 50K followers like Marianne Jett-Jett Ed Consulting at 2,255.
Details
Prioritize publishing Reels as the primary format for the next 30 days, since they command both stronger algorithmic reach and a 20-40% rate premium over standard feed posts when brand deals become relevant.
