Shift Feed Strategy Toward Carousels
Jessika Jitendra Gupta's current engagement rate of 0.16% is severely below the 1-2% mid-tier benchmark, and their like/comment ratio of 39.2:1 signals passive scrolling rather than active interaction.
Details
Carousels drive an average ER of 0.55% per industry benchmarks — more than 3x their current 0.15% posts ER — so replacing static single-image posts with multi-slide carousels that prompt swipes and saves is the highest-leverage format shift they can make right now. Aim to convert at least 3 of their next 5 posts into carousels with a strong hook on slide 1 and a question or CTA on the final slide to directly attack their low median comment count of 24.0.
