Shift Posting Strategy Toward Reels
Jessica's Reels are already outperforming their static posts at a 2.74% ER versus their overall account ER of 0.32%, yet their analyzed content mix suggests Reels are underutilized.
Details
The micro-tier benchmark sits at 2.5-5%, meaning their Reels are the only format currently hitting that competitive range — prioritizing Reels as their primary format could pull their overall ER closer to the 2.5% floor their tier demands.
