Double Down on Reels Immediately
Jess Weber's Reels are generating a 438.72% engagement rate compared to just 4.59% on their static posts — that gap is too large to ignore.
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Since they are under 50K followers, Instagram's algorithm also prioritizes Reels for reach, meaning more non-followers are seeing this content. Shift at least 60-70% of their posting schedule to Reels to compound both their reach and their overall account ER, which currently sits at a strong 6.17% — already above the 2.5-5% micro-tier benchmark.
