Shift Posting Strategy to Reels
The current engagement rate of 0.08% is critically below the 2.5-5% benchmark for micro-tier accounts, and Reels are the highest-reach format for accounts under 50K followers.
Details
Since Jesmin Sultana sits at 55,739 followers and is near that threshold, prioritizing Reels now can maximize algorithmic reach before scaling further. Aim to make at least 60% of the next 20 posts Reels, as the format benchmarks at 0.52% ER versus 0.45% for static images — a measurable starting point to close the gap.
