Shift Feed Mix Toward Carousels
Jennifer Garza's current Posts ER sits at 3.25% and Reels ER at 3.17%, meaning Jennifer Garza's feed posts are already outperforming Reels slightly — lean into that by replacing at least 40% of Jennifer Garza's static image posts with carousels, since industry benchmarks show carousels lead all formats at 0.55% average ER versus 0.45% for static images.
Details
A practical first step: take Jennifer Garza's next single-image post and reformat it into a 5-7 slide carousel with a strong hook on slide one and a question prompt on the final slide to drive saves and swipes, which directly lifts ER.
