Shift Feed Strategy Toward Posts
Posts are outperforming Reels by a meaningful margin — 3.57% ER vs.
Details
2.56% ER across the 30 posts analyzed. Given that the macro-tier industry benchmark is only 0.5–1%, both formats are already exceptional, but prioritizing static or carousel posts in the feed mix can compound the engagement lead. Increasing the post-to-Reel ratio in the next 10 uploads and monitoring whether median likes — currently 2,645,266 — climb further is recommended.
